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Women’S Casual V-Neck Top – Long Sleeve

Original price was: $ 99.00.Current price is: $ 41.00.
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Women’s Chic Beige PU Leather Biker Jacket with Belt

Original price was: $ 400.00.Current price is: $ 165.76.
-68%
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Women’s Elegant Corduroy-like Texture Sleeveless Jumpsuit

Original price was: $ 199.00.Current price is: $ 64.23.
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Women’s Elegant Floral Patchwork Fringed Hem Blouse –

Original price was: $ 99.00.Current price is: $ 69.56.
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Women’s Elegant Fluffy Jacket

Original price was: $ 500.00.Current price is: $ 245.21.
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Women’S Elegant High-Waist Solid Color A-Line Skirt

Original price was: $ 99.00.Current price is: $ 64.61.
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Women’s Elegant Non-Stretch Pantsuit

Original price was: $ 300.00.Current price is: $ 95.17.
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Women’S Elegant Slim Fit Blouse

Original price was: $ 99.00.Current price is: $ 52.00.
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Women’S Elegant Vintage PU Jacket with Faux Fur Hood & Belt

Original price was: $ 500.00.Current price is: $ 201.13.
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Women’S Elegant Winter Coat,

Original price was: $ 500.00.Current price is: $ 196.11.
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Women’s Fashion Bohemian Floral Print Shirt

Original price was: $ 99.00.Current price is: $ 45.21.
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Women'S Fashion Gradient Long Sleeve Crew Neck Sweatshirt and Leggings Set
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Women’S Fashion Gradient Long Sleeve Crew Neck Sweatshirt and Leggings Set

Original price was: $ 99.00.Current price is: $ 53.58.
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Women’s Faux Fur Coat

Original price was: $ 400.00.Current price is: $ 167.34.
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Women’s Fruit Pusher Graphic Shorts

Original price was: $ 99.00.Current price is: $ 25.93.
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Women’s Gothic Shirt Skull Mesh Butterfly Sleeve Lace-up Pleated Top

Original price was: $ 99.00.Current price is: $ 83.13.
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Women’S grey High-Waisted Skirt with Phone Pockets

Original price was: $ 99.00.Current price is: $ 57.57.
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Women’s High-Waisted Skirt Pants – Stretchy Lemon Print Bottoms with Phone Pocket

Original price was: $ 99.00.Current price is: $ 55.92.
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Women’S High-Waisted Skirt Pants with Phone Pocket

Original price was: $ 99.00.Current price is: $ 48.68.
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Women’s High-Waisted Skirt Shorts with Phone Pocket

Original price was: $ 99.00.Current price is: $ 49.22.
-41%
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Women’S High-Waisted Skirt with Phone Pockets,

Original price was: $ 99.00.Current price is: $ 58.58.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.