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-48%
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Kiki Angel Women’S Casual Denim Jumpsuit

Original price was: $ 149.00.Current price is: $ 77.42.
-57%
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Ladies’ Stylish And Elegant High-Waisted Butt-Lifting Printed Long Pants

Original price was: $ 99.00.Current price is: $ 42.74.
-43%
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Light Blue 2pcs Outdoor Sports Set

Original price was: $ 99.00.Current price is: $ 56.74.
-70%
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Light Gold Women’s High-Waisted Yoga Pants

Original price was: $ 149.00.Current price is: $ 44.11.
-48%
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Light Purple 2pcs Outdoor Sports Set

Original price was: $ 99.00.Current price is: $ 51.08.
-66%
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Light Purple Women’S Casual Crew Neck T-Shirt

Original price was: $ 99.00.Current price is: $ 33.42.
-69%
Button Front V Neck Jumpsuit, Elegant Short Sleeve Belted Jumpsuit for Spring & Summer, Women'S Clothing
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Navy Blue Button Front V Neck Jumpsuit,

Original price was: $ 199.00.Current price is: $ 60.78.
-36%
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Ombre Long Sleeve pink Hooded Sweatshirt for Women

Original price was: $ 99.00.Current price is: $ 63.10.
-36%
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Ombre Long Sleeve Purple Hooded Sweatshirt for Women

Original price was: $ 99.00.Current price is: $ 63.10.
-66%
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Orange Women’S Casual Crew Neck T-Shirt

Original price was: $ 99.00.Current price is: $ 33.42.
-67%
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Pink Women’S Casual Crew Neck T-Shirt,

Original price was: $ 99.00.Current price is: $ 32.96.
-55%
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Purple Fashionable Women’s Drawstring Shorts Solid Color Casual Pants

Original price was: $ 99.00.Current price is: $ 44.21.
-70%
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Purple Women’s High-Waisted Yoga Pants

Original price was: $ 149.00.Current price is: $ 44.11.
-54%
Red Solid Casual Two-piece Set
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Red Solid Casual Two-piece Set

Original price was: $ 99.00.Current price is: $ 45.67.
-67%
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Red Women’S Casual Crew Neck T-Shirt

Original price was: $ 99.00.Current price is: $ 32.69.
-50%
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Romantic Elegant Long Sleeve Lapel Suit

Original price was: $ 220.00.Current price is: $ 110.00.
-55%
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Rose Red Fashionable Women’s Drawstring Shorts Solid Color Casual Pants

Original price was: $ 99.00.Current price is: $ 44.47.
-54%
Rose Red Solid Casual Two-piece Set
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Rose Red Solid Casual Two-piece Set

Original price was: $ 99.00.Current price is: $ 45.08.
-67%
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Rose Red Women’S Casual Crew Neck T-Shirt

Original price was: $ 99.00.Current price is: $ 32.43.
-58%
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Sequin Decor Ruched Tank Top

Original price was: $ 80.74.Current price is: $ 34.19.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.