Color
- Apricot 16
- Army Green 4
- Beige 2
- Black 122
- Blue 39
- Bright Yellow 1
- Brown 5
- Burgundy 16
- Camel 1
- Champagne 1
- Coffee 9
- Dark Brown 1
- Dark Cyan 1
- Dark Green 6
- fern green 1
- Fuchsia 2
- ginger-colored 1
- Golden 1
- Green 20
- Grey 12
- Khaki 7
- Lake Blue 4
- Light Blue 7
- Light Brown 1
- Light Green 2
- Light Pink 3
- Malachite Green 1
- Mambo Green 1
- Maroon 1
- Matcha 1
- Milky 2
- Mint Green 1
- Mixed Colors 11
- Multicolor 2
- Navy Blue 14
- Olive Green 2
- Orange 7
- Pale Pinkish Gray 3
- Peacock Blue 1
- Pink 17
- Purple 12
- Red 52
- Rose Red 6
- Royal Blue 9
- Silver Grey 1
- Sky Blue 6
- Taro Purple 1
- Tawny 1
- Violet Blue 1
- Viridity 2
- White 59
- Wine Red 1
- Yellow 12
- Yellow-green 1
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.